{"items":["76cf4acf-7faf-42ba-92bd-df32dfedc391","fceb56cb-097a-4f8b-93a3-ddf6bcbe6286","df0c6560-8919-4b69-a561-3e59a4d31f4e","1b83b8e0-cd32-4bd2-b540-9be0ddff0ae1","629c79f4-f118-4403-81b0-c738d336df93"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":1.3333333333333333,"isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":true,"isColumns":false,"isSlideshow":false,"cropOnlyFill":true,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"4|bottom|undefined|fit|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"auto","gallerySliderImageRatio":1.3333333333333333,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":100,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":5,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":8,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(68,8,8,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(68,8,8,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":4,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_14","value":"rgba(137,15,17,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(238,168,169,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(68,8,8,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(238,168,169,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(68,8,8,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(68,8,8,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(238,168,169,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(68,8,8,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(238,168,169,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(238,168,169,1)"},"isAccessible":false,"scrollSnap":true,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":4,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":470,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2570,"galleryHeight":475,"scrollBase":0}}
Bank of Ireland
Mortgages
Bank of Ireland, now a subsidiary of Bank of Ireland Group PLC, was established in 1783 by Royal Charter. A traditional, relationship-driven retail and commercial bank with a conservative business philosophy.
We recently worked alongside Smarts Communicate, Belfast to promote Bank of Ireland's Mortgages campaign. Planning and implementing a variety of mediums across NI to ensure we targeted the desired audience strategically, this included billboards, buses, DOOH, digital display advertising and Video on Demand.
