The Joy of Gifting
Argento is a global online jewellery and watch retailer and also have 35 shops across the UK and Ireland. Argento sell popular branded jewellery and watches as well as offering a wide range of trend led silver and custom jewellery. Adhaus Media were recently appointed Argento's advertising partner. This Christmas we worked with Argento to promote their "The Joy of Gifting" campaign across the UK and Ireland.
We used a variety of Outdoor formats including buses, billboards, impact wraps, digital screens, airport advertising and large format sites to reach their target audiences every minute of their media day. To further support the Outdoor activity we carefully selected relevant Radio stations to support each store, encouraged DJ interaction and conducted a £10k Giveaway Competition on Cool FM.