The Chain Reaction Cycles journey began in 1984 as a small family business in Northern Ireland, serving and supporting local cyclists. It’s been an incredible ride so far, with the company growing to a collective of over 450 cyclists, swimmers, runners and passionate professionals supporting a global community of cycle and multi-sport athletes.

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​With the aim to promote their Belfast Store, Chain Reaction Cycles reached out to Adhaus to help drive footfall. A strong creative paired with cost effective media placement allowed Chain Reaction Cycles to reach a greater Belfast audience at a low cost. We used a variety of Outdoor media including Adshels, buses and kiosks in key locations and places of interest to target their desired audiences, coupled with creative audio running on leading local radio stations.